Project: “The Grace of Goth” Concept Proposal
for Visual Display Artist + Coordinator Role

• The Strategy: Tasked as a final-stage design challenge for the Terrain (URBN) brand, this project required a comprehensive visual strategy as a professional brief. I developed a concept that aligned seasonal botanicals and inventory, while demonstrating my ability to translate a corporate identity into a tangible, high-end narrative.

• The Narrative: This project represents a multi-stage vetting process for a lead role on Terrain’s visual display team. I was challenged to produce a project deck that reflected artistic merchandising and installation. My proposal serves as a case study in my ability to perform creatively under high-pressure deadlines and meet the exacting standards of a national luxury brand.