Project: “The Grace of Goth” Concept Proposal
for Visual Display Artist + Coordinator Role

• The Strategy: Tasked as a final-stage design challenge for the Terrain (URBN) brand, this project required a comprehensive visual strategy under a professional brief. I developed a conceptual framework that aligned seasonal botanical and inventory aesthetics, while demonstrating my ability to translate a corporate identity into a tangible, high-end environmental narrative.

• The Narrative: This project represents the "Final Cut" of a multi-stage vetting process for Terrain’s visual display team. I was challenged to produce a project deck that balanced artistic installation with commercial viability. My proposal focused on "Environmental Storytelling" — using natural textures and retail staging to guide the customer journey while maximizing product visibility. This deck serves as a case study in my ability to perform under high-pressure deadlines and meet the exacting standards of a national luxury brand.